TOP >年次大会

JFBS 8th Annual Conference 2018 

"Strategic Communications in Business and Society "

■Date: September 6th - September 7th, 2018 
■Venue: 5F, No. 11 Building, Waseda University, Tokyo, Japan

■Co-hosted by: Japan Society for Corporate Communication Studies

■Theme: Strategic Communications in Business and Society
Recently companies have engaged in communications with a variety of stakeholders. Financial and non-financial disclosure through the internet and by Sustainability Report or Integrated Report has become a mainstream. An increasing number of companies, besides, regularly communicate with consumers and communities through the SNS and provide information on their social engagement to employees.

Companies need to be aware of the recent growth of ESG investment market for communication with shareholders. Since research organizations for ESG data analysis and assessment have changed their research methods from questionnaires to checking the individual disclosed information, companies are required to put more importance on their design of information disclosure. In 2016, Global Reporting Initiatives (GRI) issued a new reporting standard “GRI Sustainability Reporting Standards”, which companies are highly expected to follow from 2018 for information disclosure.

Not only companies but other organizations such as NGOs are working on communications with stakeholders. Communications among companies and stakeholders have been recognized as Public Relation and Corporate Communication. Nowadays communication strategy to improve stakeholder relationships is developing and discreet engagement with each salient stakeholder is getting mainstream; Employee Relations for employees, Customer Relations for consumers, Supplier Relations for Suppliers, Investor Relations for individual/institutional shareholders and research organizations, Community Relations for local countries and communities, Media Relations for media organizations and SNS are some of them.

In the JFBS Annual Conference 2018, we will discuss the topic of communication strategy for companies and NGOs to build and maintain relations with society. Here are some topics related to the theme (but not limited to):
1. Communications with employees
2. Communications with consumers
3. Communications with suppliers
4. Communications with shareholders and research institutes
5. Communications with local societies
6. Communications with media organizations, SNS

General topics on Business and Society are also welcome!

Call for Paper (Research/Case Study) 

Please submit a A4 one page proposal for a single paper and add three keywords (either in English or Japanese) to


Deadline for Submission
May 31, 2018
・An A4-size sheet (approximately 800 words) proposal with the theme and 3 keywords
・Please send the proposal to
Result Notification
June 30, 2018

Program Committee

・Adams, Carol (Professor, Durham University, UK)
・Imazu, Hidenori(General Manager, Toppan Printing Co., Ltd., Japan)
・Jastram, Sarah (Professor, HSBA Hamburg School of Business Administration, Germany)
・Ohira, Shuji (Professor, Chiba University of Commerce, Japan)
・Schmidpeter, René (Professor, Cologne Business School, Germany)
・Sonobe, Yasushi (Associate Professor, Toyo University, Japan)
・Tanimoto, Kanji (Professor, Waseda University, Japan)

Doctoral Workshop

■Date: September 5th, 2018 (to be fixed)
■Venue: Waseda Campus, Waseda University
■Theme: Any themes related to Business and Society are welcome
For details.