TOP >年次大会/Annual Conference>プログラム/Program

JFBS第8回年次大会プログラム/8th. Conf. Program 


    【1日目:2018年9月6日(木)/Sep. 6, 2018】11号館5階/5F, Bldg.11
    時間 プログラム(敬称略)
    10:30-11:30 JFBS理事会/JFBS Board Meeting (Rm. 508)
    11:30-12:00 JFBS総会/JFBS Member Meeting (Rm. 506)
    12:00-13:00
    受付/Registration (5F)
    13:00-13:10
    Opening Remarks (Rm. 501)
    English
    Kanji Tanimoto (Japan Forum of Business and Society/ Waseda University, Japan)
    13:10-14:40 Keynote Speech (Rm. 501) 
    English
    ・Carol Adams (Durham University, UK) "Strategy and Reporting on Societal Impact and the Sustainable Development Goals: Companies and Investors"
    ・Shuri Fukunaga (Chief Executive Officer, Burson-Marsteller, Japan) "Role of Communications in Business & Society: Making Sure a Corporate Mission is Pertinent to Society’s Needs "
    【Chair】 Kanji Tanimoto (Waseda University, Japan)
    14:40-14:50
    コーヒーブレイク/Coffee Break (5F)
    14:50-16:15
    Plenary Session 1
    Strategic Communications in Business and Society
    (Rm. 501) Presentation PPT
    English
    ・Carol Adams (Durham University, UK)
    ・Shuri Fukunaga (Chief Executive Officer, Burson-Marsteller, Japan)
    ・Masaki Tomioka (Senior General Manager, Corporate Brand Strategy Department, Corporate Sustainability Division, Suntory Holdings, Japan)
    ・Raymond Shelton (Executive Officer, Coca-Cola Bottlers Japan Holdings, Japan)
    【Chair】 Daniel McFarlane (Thammasat University, Thailand)
    16:15-16:30 コーヒーブレイク/Coffee Break (5F)
    16:30-18:00 Breakout Session Organized 1
    広報から見たCSRとコミュニケーション

    <日本広報学会共催セッション>
    (Rm. 502)  報告資料PPT
    Session 1 (CFP)
    Environmental Management
    (Rm. 503)  Presentation PPT
    Session 2 (CFP)
    Environmental/CSR Management
    (Rm. 506) Presentation PPT
    日本語 English English
    ・上野征洋(社会情報大学院大学)
    ・北見幸一(東京都市大学)
    ・佐桑徹(経済広報センター常任理事)
    ・薗部靖史(東洋大学)
    【司会】川北眞紀子(南山大学)

    1. Ching-Hsun Chang, National Taiwan Normal University, Taiwan
    Yu-Shan Chen, National Taipei University, Taiwan
    "Why Go Green? An Empirical Study of Green Motives"

    2. Yi-Nung Peng, National Taipei University, Taiwan
    Kuo-Wei Su, National Kaohsiung University of Science and Technology, Taiwan
    Yu-I Lee, National Yunlin University of Science and Technology, Taiwan
    Ya-Chin Chen, National Taipei University, Taiwan
    "The Impact of Environmental Consciousness, Product Involvement to Environmentally Friendly Products Purchase Intention:A Structural Approach"

    【Chair】Keiko Zaima (Kyoto Sangyo University, Japan)


    1. Yu-Shan Chen, National Taipei University, Taiwan
    Wen-Pin Tien, National Kaohsiung University of Science and Technology, Taiwan
    Ching-Ying Lin, Taipei Medical University, Taiwan
    Wan-Ling Lin, National Taipei University, Taiwan
    "Green Social Capital and Green Competitive Advantages"
    2. Yu-Shan Chen, Tai-Hsi Wu, Shu-Hsien Lin and Wei-Han Liao, National Taipei University, Taiwan
    "Improving Green Product Development Performance from Green - Vision, Identity, and Creativity Perspectives"
    3. Mei-Chen Lin, National Taipei University, Taiwan
    "Does the Corporate of Corporate Social Responsibility Index Have Better Performance? A Case Study of Taiwan High Compensation 100 Index"
    【Chair】Megumi Suto (Waseda University, Japan)
    18:00-18:30 休憩・移動/Break
    18:30-20:00 交流会/Welcome Reception (Restaurant Mori no Kaze, Waseda Campus)
    【2日目:2018年9月7日(金)/Sep.7, 2018】11号館5階/5F, Bldg.11
    >
    時間 プログラム (敬称略)
    9:00-10:30
    Breakout Session Organized 2
    消費者とのコミュニケーション
    (Rm. 502) 報告資料PPT
    Session 3 (CFP)
    (Rm. 503) 報告資料PPT
    Session 4
    (Rm. 506) Presentation PPT
    日本語 日本語 English
    ・笹谷秀光(伊藤園顧問)
    ・高堰博英(三井物産経営企画部業務室次長)
    ・間宮孝治(電通 新!ソーシャル・デザイン・エンジン事務局長/ライター/プランナー)
    【司会】西尾チヅル(筑波大学大学院)

    1. 大野寛人(神戸大学)
    「異業種の農業参入が創造する経済的価値と社会的価値 −兵庫県における農業参入企業の実証研究−」

    2. 大倉邦夫(弘前大学)
    「社会的協働の展開と協働マネジャーの役割-エコログ・リサイクリング・ネットワークの事例を通して-」

    3. 池内博一(四天王寺大学)
    「企業のリスクコミュニケーションと法的責任 -契約締結における企業の情報提供義務とその法的責任-」

    【司会】薗部靖史(東洋大学)


    1. CFP
    Christoph F. Biehl, Henley Business School, University of Reading, UK
    "Communication and Dialogue between Investors and Investees"
    【Chair】Philippe Debroux (Soka University, Japan)

    2. Doctoral Workshop
    Xinwu He, Durham University, UK
    "Sustainability Reporting Assurance in Different Institutional Contexts: A Comparative Study between the UK and China"
    【Mentor】Philippe Debroux (Soka University, Japan)
    Kanji Tanimoto (Waseda University, Japan)
    10:30-10:50
    コーヒーブレイク/Coffee Break (5F)
    10:50-12:20
    Breakout Session Organized 3
    投資家や投資機関とのコミュニケーション
    (Rm. 502) 報告資料PPT
    Session 5 (CFP)
    Social Innovation and Entrepreneurship
    (Rm. 503) Presentation PPT
    Session 6 (CFP)
    (Rm. 506) Presentation PPT
    日本語 English English
    ・井垣勉(オムロン執行役員グローバルインベスター&ブランドコミュニケーション本部長)
    ・牛島慶一(EY新日本有限責任監査法人気候変動・サステナビリティサービスCCaSSリーダー プリンシパル)
    ・鳥光健太郎(KDDIサステナビリティ推進室長)
    ・松本加代(経済産業省経済産業政策局企業会計室室長)
    【司会】今津秀紀(凸版印刷トッパンアイデアセンターコーポレートコミュニケーション部部長)

    1. Chung-Shen Wu, Fu Jen Catholic University, Taiwan
    Shuji Ohira, Chiba University of Commerce, Japan
    Kosuke Mizukoshi, Tokyo Metropolitan Universty, Japan
    Jie-Ting Chen, Agricultural Policy Research Center, Taiwan
    Chi-Mao Wang, Fu Jen Catholic University, Taiwan
    "A Comparative Study of Social Enterprises between Taiwan and Japan"

    2. Shuji Ohira, Chiba University of Commerce, Japan
    Chi-Mao Wang, Fu Jen Catholic University, Taiwan
    Jie-Ting Chen, Agricultural Policy Research Center, Taiwan
    Kosuke Mizukoshi, Tokyo Metropolitan University, Japan
    Chung-Shen Wu, Fu Jen Catholic University, Taiwan
    "The Source of Social Innovation Has an Impact on the Diffusion- Institutional Process of Organic Foods in Taiwan and Japan by NPO"

    3. Sumire Stanislawski, Tokyo International University, Japan
    "Okinawan 'Yachimun' Pottery: Balancing Innovation and Tradition in a Traditional Crafts Industry"

    【Chair】Philippe Debroux (Soka University, Japan)


    1. Wen-Chyan Ke, National Taipei University, Taiwan
    Chung-Hao Chang, National Taipei University, Taiwan
    Chen-Chia Chang, Peking University, China
    Chang Chan, National Taipei University, Taiwan
    "The Effect from Performance and Voluntary Disclosure of Corporate Social Responsibility on Market Quality"
    2. Tser-yieth Chen and Chi-Jui Huang, National Taipei University, Taiwan
    "Operating Value Integration Box to Promote Value Endorsement and Social Fusion in the Green Marketing"
    3. Hsiang-Lin Chih and Shih-Yao Kuo, National Taipei University, Taiwan
    "Trump Tax Cuts and Shareholder Wealth: Considering the Effects of Share Repurchases and Corporate Social Responsibility"
    【Chair】Joel Malen (Waseda University, Japan)
    12:20-13:20 昼食/Lunch (5F)
    13:20-14:50 Breakout Session Organized 4
    メディア・コミュニケーション
    (Rm. 501) 報告資料PPT
    Breakout Session Organized 5
    ESG関連リスク対応の実務 
    -日本弁護士連合会、ESG関連リスク対応におけるガイダンス(手引)の解説- 非財務情報開示・ESG融資における審査
    (Rm. 502)
     
    Session 7 (CFP)
    CSR Communication
    (Rm. 503) Presentation PPT
    Session 8 (CFP)
    International Business Strategy
    (Rm. 506) Presentation PPT
    日本語 日本語 English English
    ・田中太郎(日経BP 日経ESG編集長)
    ・宮崎伸夫(朝日新聞社総合プロデュース室室長)
    ・高広伯彦(社会情報大学院大学)
    【司会】荻野博司(東洋学園大学)
    ・中野竹司(奥・片山・佐藤法律事務所 弁護士・公認会計士)
    ・鈴木仁史(鈴木総合法律事務所 弁護士)
    ・松原稔(りそな銀行アセットマネジメント部責任投資グループ グループリーダー)
    【司会】齊藤誠(齊藤法律事務所弁護士)
    1. Caroline SL Tan, University of Tsukuba, Japan
    "What Do We Post? A Study on Photos Used in Social Media to Effectively Communicate CSR Initiatives"

    2. William Valentino, Tsinghua University, China
    "Health Communication: Essential for Healthcare Professionals, Vital for Everyone Else"

    【Chair】Yoshitaka Okada (Tokyo International University, Japan)


    1. Ivar Padrón-Hernández, Stockholm School of Economics, Sweden
    "MNC Local Strategies and Institutional Responses in PET Bottle Reverse Vending"

    2. Forhad Hossain, LBS Management Consultancy, Bangladesh
    Pragati Sharma, LBS Consultancy, Nepal
    Jahan Ruma Akhtar Shirin, Center for Promoting Global Education, Bangladesh
    "A Comparison of the Communication Behaviours of Japanese Company and Local Company to the Consumers: Bangladesh, India and Nepal"

    【Chair】Masaatsu Doi (Hosei University, Japan)


    14:50-15:10 休憩/Break (5F)
    15:10-16:30 Plenary Session 2
    Wrap-up Session: Strategic Communications in Business and Society
    (Rm. 501) 報告資料PPT
    日本語/English (with English Consecutive Interpretation)

    ・川北眞紀子(南山大学)
    ・西尾チヅル(筑波大学大学院)
    ・今津秀紀(凸版印刷トッパンアイデアセンターコーポレートコミュニケーション部部長)
    ・荻野博司(東洋学園大学)
    【Chair】 Daniel McFarlane (Thammasat University, Thailand)

    16:30-16:40
    Closing Remarks (Rm. 501)
    English
    Kanji Tanimoto (Japan Forum of Business and Society/ Waseda University, Japan)
    16:40-
    18:00
    フェアウエルドリンク/Farewell Drinks (5F)