TOP >年次大会

JFBS 8th Annual Conference 2018 

"Strategic Communications in Business and Society "

■Date: September 6th - 7th, 2018 
■Venue: 5F, No. 11 Building, Waseda University, Tokyo, Japan

■Cooperated by: Japan Society for Corporate Communication Studies

■Theme: Strategic Communications in Business and Society
 Not only companies but other organizations such as NGOs are working on communications with a variety of stakeholders. Communications among companies and stakeholders have been recognized as Public Relations and Corporate Communications. Nowadays communication strategy to improve stakeholder relationships is developing and discreet engagement with each salient stakeholder is getting mainstream. Recently companies have engaged in communications with relevant stakeholders; Employee Relations for employees, Customer Relations for consumers, Supplier Relations for suppliers, Investor Relations for individual/institutional shareholders and research organizations, Community Relations for local countries and communities, Media Relations for media organizations and SNS are some of them.

 For example, companies need to be aware of the recent growth of ESG investment market for communication with shareholders. Since rating institutions for ESG data analysis and assessment have changed their research methods from questionnaires to checking the individual disclosed information, companies are required to put more importance on their design of information disclosure. In 2016, Global Reporting Initiatives (GRI) issued a new reporting standard “GRI Sustainability Reporting Standards”, which companies are highly expected to follow from 2018 for information disclosure. The financial and non-financial disclosure through the internet and by sustainability report or integrated report has become a mainstream. An increasing number of companies, besides, regularly communicate with consumers and communities through the SNS and provide information on their social engagement to employees.

 In the JFBS Annual Conference 2018, we will discuss the topics of communication strategy for companies and NGOs in order to build trust with society by bringing together different perspectives from various countries and sectors. Here are some topics related to the theme (but not limited to):
 1. Communications with employees
 2. Communications with consumers
 3. Communications with suppliers
 4. Communications with shareholders and research institutes
 5. Communications with local societies, and
 6. Communications with media organizations, SNS
General topics on Business and Society are also welcome!


For the detailed program, please see HERE.

Call for Paper (Research/Case Study) 

Please submit a A4 one page proposal for a single paper and add three keywords (either in English or Japanese) to


Deadline for Submission
Extended to→
May 31, 2018

June 14, 2018
・An A4-size sheet (approximately 800 words) proposal with the theme and 3 keywords
・Please send the proposal to
Result Notification
Extended to→
June 30, 2018

Beginning of July, 2018

Program Committee

・Adams, Carol (Professor, Durham University, UK)
・Imazu, Hidenori(General Manager, Toppan Printing Co., Ltd., Japan)
・Jastram, Sarah (Professor, HSBA Hamburg School of Business Administration, Germany)
・Ohira, Shuji (Professor, Chiba University of Commerce, Japan)
・Schmidpeter, René (Professor, Cologne Business School, Germany)
・Sonobe, Yasushi (Associate Professor, Toyo University, Japan)
・Tanimoto, Kanji (Professor, Waseda University, Japan)

Doctoral Workshop

■Date: September 5th, 2018 (to be fixed)
■Venue: Waseda Campus, Waseda University
■Theme: Any themes related to Business and Society are welcome
For details.


The "Early Bird" discounts apply in case both submission of application form and payment of participation fee are completed by July 31, 2018 (Japan Time.)

We offer students (non-presenters) to attend the doctoral workshop as guests (seats are limited.) For those who have registered for the conference and would like to attend the workshop, please register in advance at

JFBS Members/ Non-members
Participation Fee
(Early Bird)

Participation Fee
JFBS Member      9,000 yen      11,000 yen
JFBS Member (Student)      6,500 yen       8,000 yen
Non-Member      13,000 yen      15,000 yen
Non-Member (Student)      8,000 yen      10,000 yen
Reception on Sep. 7      3,000 yen       3,500 yen
Conference Presenter               9,000 yen (until July 24)
Doctoral Student Presenter               6,500 yen (until July 24)
【Please note】
* The registration for the conference will be completed after we confirm both your payment of the participation fee and submittion of your registration form.
* For payment, please choose either a bank transfer or a credit card.
* Registered participants of the conference will receive a password to download presentation resumes. (The User ID and password is to be valid for 2 months from September 1 to October 31, 2018.). JFBS will not provide proceedings in order to save papers.
* Free beverage, free snacks (lunch) on September 7, and farewell drinks are provided for the participants. We hope you will make good use of this opportunity to enrich your network.


Tokyo is a very large and attractive city and benefits from plentiful accommodation. See the following website for more information.
- Japan National Tourism Organization
- Japan Guide

●We uploaded photos
(the external website, Google Photo.)
The 8th Conf.

Titles and summaries of Keynote Speeches

Prof. Carol Adams's Website

■Cooperated by: